Soreen Bakery

Celebrating over 70 years production in Manchester, Soreen bakery is the UK's number one malt loaf brand. In October 2010, Soreen was re-launched to be more contemporary, while retaining the close consumer connection with the much-loved brand. Following Soreen's re-launch, future campaign activity is set to amplify the brand as a uniquely British brand by embracing what Soreen stands for, "Deliciously Squidgy Energy".

By retaining the core brand equities, the focus will be on enhancing credibility with Soreen's target consumers, from busy mums and dads, sporting enthusiasts or those people simply looking for a bit of extra bite in their snacks!

A brand with notable growth opportunities, Soreen has demonstrated it can tackle competitor challenges head on, and through innovation, quality control and investment in NPD, this will help to keep the brand alive for generations to come.